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Ethics inevitably addresses the question of good and evil: what is right and what is not. In itself, this is not a problem—it is even the starting point. The challenge in organizations lies rather in the way we try to persuade: too often, our arguments rely on emotional adherence to values (“you just don’t do that,” “that’s not appropriate”) rather than on rational demonstration. Yet this register alone is not enough when it comes time to decide, because an executive team wan

In business, how many times has a decision been justified with a simple: “It’s the rule”? While compliance is essential, that answer...